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communicate with customers more effectively

With Web 2.0

Though sometimes mocked in web design circles, the large fonts and brightly colored buttons that typify Web 2.0 application design can be overwhelming to some business owners. Think of it as an online shout that asks web users to consider a new product or offering.

Build your website for your users (visitors). Your website design, layout and applications should reflect your client base. When our sales associates consult with clients we ask our customers to consider a Web 2.0 design because of it's scalability and interactivity.

Web 2.0 has a number of definitions. Consider two main components of the Web 2.0 Platform, Design and Application.

Typical Design, Graphic Elements

and Layout Includes

Simplicity: Web 2.0 design is defined as focused, clean and simple, not minimal. We should use as few graphic features as necessary to achieve what we need to achieve to sell the product or service.

Central Layout: This describes where the page sits in the browser. Most websites are center a percentage are left justified.

Fewer Columns: Fewer columns creates simplicity and allow more white space for reading and bold statements, communicating less information more clearly.

Separate Top Section: This means creating the top of the screen (the main branding & navigation area) distinct from the rest (the main content).

Solid Areas of Screen Real-Estate:

Simple Navigation: Global navigation large, bold, clean and obvious, inline hyperlinks (links within text) are typically clearly differentiated from normal text.

Bold Logos: Bold, clear brand with attitude and striking first impression.

Bigger Text:

Bold Text Introductions: See the introductions in this webpage.

Strong Colors: Bright, strong colors draw the eye. Use them to divide the page into clear sections, and to highlight important features.

Rich surfaces:

Gradients

Reflections

Icons

For a free consultation on how Web 2.0 applications can enhance your website and interactivity with your customers contact sales@accentdigital.com.

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Contact us today to discuss how we can help you succeed on the web!