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PPC (Pay-Per-Click) Strategy

PPC or Pay-per-click advertising should account for a portion of your overall marketing budget. One of the key points of any pay to play advertising is to analyze your results. Without analyzing your results you wont have an accurate ROI.

Time and again clients call us with marketing stories with no or poor results. The first question we ask is "Do you know or have you analyzed your results?" the answer is usually No.

We start by making sure every dollar is being accounted for by setting up tracking or at least have excellent webstats tracking traffic on your hosting machine and compare those numbers to the tracking that your PPC company offers.

With a PPC program you can control the time and day/s you want to run your ads. That's much more effective than print ads.

Simple steps to follow for a successful PPC campaign.

  1. Research your marketplace for keywords and/or keyword phrases.
  2. Determine your budget
  3. Seek a PPC ad firm or sign up on your own with Google, Yahoo etc.
  4. Create a solid landing page for your ad/s.
  5. Have a strong follow up strategy for leads generated from the website

There are many aspects to a successful PPC strategy. This article is intended to peak your interest and learn more by contacting our office at sales@accentdigital.com or call 310.577.8660.

Go GREEN Go Digital documents is our philosophy.

Thank you for visiting this page. We appreciate your interest.
Ron Arciaga
Founder and Principal of AccentDigital.com

Contact us today to discuss how we can help you succeed on the web!

 

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