Top 10 SEM Tips

SEM is the practice of search engine optimization, paid placement, contextual advertising, and paid inclusion. Here are a 10 of 30 ideas we use with our maketing clients.

1. URL submission to the major search engines like Google and Yahoo to let them and the world know that your site exists.

2. Create relationships at social networking sites. Facebook, Flickr, YouTube, MySpace are just a few.

3. Community forums, discussion boards, bullitin boards or user groups are a great way to develop links back to your website and can be useful in driving traffice to your website or landing page. Be sure to follow proper etiquite when posting in these venues.

4. Article marketing. Offer free articles websites, newsletters or for posting on websites. Be sure that you have a return link back to your website or landing page.

5. eBooks: If you're in business for yourself you probably has some expertise about your business. Write an eBook and offer it for free. Make sure you have proper contact information, website link and your email at the footer of each page.

6. Freebies: Offer free items with signup. 30 min free consulting, free information, speaker services are just a few ideas.

7. Create a lead generation program for when you start receiving traffic to your website.

8. Affiliate Programs: Start an affiliate program using a third party platform, later you can have a programmer install a professional affiliate program for your website.

9. Introduce new content to your website on a regular basis

10. Analyze: All the work you do isn't worth anything if you don't analyze your website traffic. Most hosting accounts come with a free version of webstats. Learn how you use this stats to adjust your marketing efforts

11. Bonus Tip: Make sure you have your website optimized before you start an SEM program. At the least make sure your meta data is up to date.

12. Social Media Marketing

There are 100's of SEM techniques. One of our design options is our basic SEM package where our designers will SEO your website as we build it. Remember SEO should only represent a portion of your overall marketing program.

Call 310.577.8660 for a free consultation